Built by Dental Industry and
Healthcare Experts —
Not Just Marketers
Over 35+ years inside dentistry, implant companies, clinical education, and practice growth.
All In Practice Growth wasn't built by outsiders trying to "figure out dental marketing." It was built by operators who have lived inside the industry. We don't market dentistry from the outside. We understand it from the inside.
MEET THE FOUNDERS
Shane McElroy
Co-Founder and CEO
Shane has spent more than two decades working inside the dental industry at the intersection of implants, marketing, education, and growth strategy.
His experience includes:
- Over 18+ years in the dental industry
- Director of Corporate Dentistry at Zimmer Biomet Dental
- Consulting for some of the largest implant companies and full-arch centers in the world
- Involvement in more than 1,000 full-arch implant cases
- Director of Marketing for one of the largest dental companies in the world
- Creation of national corporate patient marketing programs
- Product management and national and international product launches
- National and international lecturing on digital marketing, social media, and case acceptance
Shane understands both sides of the dental world: corporate implant brand growth, and surgeon and practice-level implementation. That dual perspective is rare — and it's foundational to the systems we build today.
Blake McClellan
Co-Founder & COO
Blake's background combines marketing strategy, digital innovation, education leadership, and brand development within dentistry.
His experience includes:
- Director-level marketing and communications roles at ZimVie / Zimmer Biomet
- Consulting with implant centers and dental organizations
- Development of large-scale marketing systems for dental brands
- Product launch strategy and commercialization
- National and international lecturing on social media and digital growth
- Deep involvement in implant case marketing strategy
- Creation of scalable marketing infrastructure for practices and organizations
Blake specializes in building structured, scalable systems that replace marketing chaos with clarity and execution.
The Podcast
The All In Practice Growth Podcast
With over 5M+ views and counting.
The podcast features implant leaders, pediatric practice owners, orthodontists, oral surgeons, DSOs, clinical education executives, and dental brands. It's not theory. It's real conversations about what's actually driving growth in dentistry and healthcare.
Listen to the Podcast →WHY OUR BACKGROUNDS MATTER
Most marketing agencies:
- Learn dentistry or healthcare after they sign a client
- Ask basic clinical questions
- Build generic funnels
- Guess at case acceptance psychology
We've:
- Worked inside one of the largest implant companies in the world
- Supported thousands of full-arch cases
- Built corporate-level patient marketing programs
- Helped launch products nationally and internationally
- Filmed and live-streamed surgeries
- Spoken on stages about digital marketing and case acceptance
Our Philosophy
- Marketing should feel structured, not reactive
- Authority should be earned, not manufactured
- Systems outperform tactics
- Clinical credibility matters
- Growth requires consistency
- Teams should feel energized — not burdened
Most importantly: Marketing should serve leadership, not distract from it.
Ready to Work With a Team That Speaks Your Language?
Ready to Work With a Team That Speaks Your Language?
If you're serious about installing a structured growth system — whether for implants, pediatric care, DSOs, or clinical education — we're ready to have that conversation.